When a customer walks into a store, salespeople work to understand what the customer’s purchasing needs are and decide pretty […]
Online marketers have started to understand that with the imminent demise of cookie tracking, Multi Touch Attribution (MTA) will never […]
The ability to measure success is key to optimising any business strategy and marketing campaigns are no exception for the […]
We were absolutely thrilled that in October 2020 Metageni, as data science partners for AO.com, won the prestigious, ‘Best Use […]
With so much to say about the challenges and methods of attribution and the role of machine learning, we sometimes […]
In the past couple of years, we have been working with a genuinely game-changing technique, which combines evolutionary computing with […]
We keep hearing companies confess to spending huge sums on marketing without really knowing the value of what they are […]
Attribution across devices is one of the major measurement challenges for digital advertising particularly affecting how mobile and upper-funnel activity […]
One of my proudest achievements while working at Google was the award in 2011 of a patent for Multi-Touch Attribution […]
Sounds too good to be true? Maybe so, but as machine learning and cloud data technology become more accessible and […]
If you do not know how bad your analytics data is, then the chances are, it is much worse than […]
‘What attribution model should we use?’ is now a question being asked not just by marketing analysts, but by the […]
